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Plans for the expansion of the Turkish shoe chain Greyder



"We are one of the biggest shoe company in Turkey. We have more than 100 stores in Turkey," told us Burak Eşsiz of Greyder.

"We are visiting the ReDI fair to enter the Polish market. First investment, outside Turkey, was Romania. We have opened the first store this year. But in the upcoming years we want to focus on investment in Poland, because Poland is quite impressive country. We are dealing with some shopping centres in the ReDI fair, hoping that we will get the opportunity to enter the market on the beginning of 2018. We are thinking or of shops of our corporate business or of master franchise, or any other agreements. We are a premium brand and that is why we are eager to move into bigger cities, into luxury areas. We can start with Warsaw, Kraków is also a good idea for the start, out of big cities. Actually, we are new for the market. And we will make analyses of the Polish market as soon as we can. Our store size is not too big - from 100 to 300 sqm. It is enough to present our offer. And it will be easier to grow our market in the Polish market. Our aim is to open 25 stores in three years," said Burak Eşsiz of Greyder.

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