The hotel market is faced with one of its most difficult periods. This year will be a time of intensive work for hotel chains, which have been increasingly developing through the acquisition of existing facilities. What will hoteliers focus on? Is it better to invest in top-shelf hotels or focus on economy-class facilities? Besides, a lot of brands will be concentrating their efforts on the modernisation and renovation projects they have announced. Following the five years of preparations for Euro 2012, it is now one year after the event and time to sum it all up and draw some conclusions from the impact of the football championships on the Polish tourism and hotel market. It is also worth focusing on the development of technological tools, such as modern reservation systems, which have now become the basis of hotel operations on the internet. All these topics will be covered in discussions with experts at the 5th Hotel Investment Conference.