More than 175,000 overnight stays were registered by hospitality facilities during the Euro 2012 European Football Championships in host cities in Poland. Undoubtedly the event contributed to an increased market supply as well. The question that now needs to be asked is how to be successful in a market without large, global events guaranteeing hundreds of thousands of tourists? Will, for example, unique boutique hotels located in former castles or hotels with aqua parks and thermal baths be a magnet for attracting both foreign and domestic guests? How to win new customers and where exactly to invest? Or perhaps it would a good idea to take a closer look at modern health resorts? Answers to these and many other questions will be provided at the 6th Hotel Investment Conference organised by Eurobuild Conferences.