The changes taking place in the sector globally are certainly set to have an impact on the local hotel market, so it is crucial that hotel owners in Central and Eastern Europe know how best to react. The 8th Eurobuild Hotel Investment conference is the ideal place to discuss all of this, as well as to find out what to do to make a project successful or to sell it on at a profit. During the event we will discuss the smallest details necessary for increasing the number of guests in a hotel and for the investor to generate higher profits. Market representatives will also outline the demographic changes that are affecting the market. In addition to this, we will also attempt to pinpoint those locations where there is still a shortage of hotels and the type of hotels they need. Advocates and opponents of big brands will debate whether taking the step of joining a well-known chain helps a hotel to succeed – or whether it simply leads to an increase in costs. We will also find out why a relatively large number of brands unsigned by the largest chains have recently emerged.