Needed: consensus
Wola Park is one of the largest shopping centres in Poland. Although Warsovians do go and shop there it is having problems with its own tenants who have complained about the high rents and a low footfall. Can the owners and tenants reach an understanding?
The tenants of Wola Park have been in dispute with its owners, Wola Park, for several weeks now. After protesting against the high level of rents by refusing to pay them in full, their landlord subjected them to power cuts.
MagiCorp out
"When we were signing our lease agreement we were promised the moon. We
were to be in an elegant building of the highest standard with numerous
attractions." The speaker, from one of Wola Park's tenants, didn't not want
his identity to be revealed for fear of aggravating relations with the owner any
further. "We were shown a portfolio according to which the leisure section
had already found an operator, but in fact it is still standing empty."
The owners of Wola Park did, indeed, negotiate a major deal with a Canadian
leisure centre operator, MagiCorp, but the latter finally opted out and signed a
contract with another Warsaw retail and leisure centre, Blue City. "I am
sorry, but I cannot comment on any other sites in Warsaw which we may or may not
have considered at any time. We are very happy indeed with our relationship at
Blue City and are looking forward to opening Poland's most exciting and
versatile Entertainment Village in the Spring of 2004," said Tita Gonzalez
of the MagiCorp Group.
Alas, despite numerous attempts, Eurobuild did not get to meet Wola Park
representatives. However, Tony Pinnell of the Board of Directors assured us in a
letter that, "in the near future, different operators will open a Family
Entertainment Centre and a fitness centre at Wola Park. These operators will act
to replace the operators previously contractually committed to occupying and
operating these amenities but failed to do so before Wola Park's grand opening.
The opening of these entertainment and recreational facilities also represents a
significant investment on the part of Wola Park and the new operators, to
providing a source of entertainment and recreation for the benefit of Wola
Park's visitors and tenants alike."
The owners of Wola Park did not say anything about prospective cinema tenants.
Turnover, payments and proposals
Wola Park tenants must have been disappointed at the absence of a leisure centre
operator, although they claim that the business was going well at the beginning
at least. "In September and October the novelty factor drew in customers,
and November and December are generally the busiest months in retail but this
doesn't alter the fact that there were fewer customers here than in other
centres where the same shops had turnovers 40-50 per cent higher despite
significantly lower rents." Tenants of medium size retail units pay EUR 40
to 60 sqm.
In view of the low turnovers and the fact that the complex wasn't entirely
finished when launched, tenants filed a request to lower rents by 50 per cent
until the end of June 2003. They claim that they understand the investor's
difficulties in finding tenants and believe that by the end of the first half of
this year, the dilemma will be resolved so that rents can return to their
contractual rate.
Association and negotiations
Last December, some tenants in small and medium-sized units decided to establish
an association to represent their interests in their dealings with Wola Park.
Though it originally had 80 members, a number of them later dropped out but
finally, the Wola Park Tenants' Association was formed in February this year.
Its members who, by the end of last year, became conscious of the
ineffectiveness of negotiations with Wola Park began to pay only fifty per cent
of their rents, though continued to pay in full for their electricity, water and
marketing. The owners' reaction wasn't difficult to predict. First, they
threatened the tenants with power cuts, and then, began to summon them to
individual meetings and try and persuade them to sign agreements and withdraw
from the association (more details in the boxes). A number of the protesters,
exasperated by the dispute, succumbed and signed new, slightly more advantageous
contracts. Those who continued to make a stand, had their electricity cut off
for over ten hours. Now however, that the protest has been joined by larger
tenants, (who until now have ignored the action), the members of the association
are increasingly confident. "It emerged that they had a rent-free period
until the end of the year so our dispute didn't concern them," said our
anonymous tenant.
Rent is not the issue
"I cannot comment on the rent-free period, though it's true that we did
consider joining the association", says Sławomir Misiak of Rossmann's
Expansion Department. "Frankly speaking, we are not too happy about the way
this centre is managed. It is not advertised around the city, it has no
entertainment section which would draw clientele, and a decent restaurant is
also hard to come by here. This takes its toll on the popularity of the centre.
There has recently been a change of management however and we want to give the
new people a chance. They've shown us some interesting marketing ideas and we're
waiting for the results."
Sławomir Misiak does not however regard the level of rent as a cause for
complaint, as he sees it as comparable to other shopping centres around Warsaw.
No ceasefire
Although the signed contracts contain a clause stating that the dispute is over,
neither the tenants nor the owners are thinking of laying down their weapons
just yet. The association plans to turn to the Court of Arbitration at the
Chamber of Commerce in a move to settle the dispute. Wola Park's owner, on the
other hand, is demanding over PLN 3.3 mln "by way of compensation for the
damage to revenue caused by an act of unfair competition".