Martin Melzer

Martin Melzer has been appointed PR & communication manager for Central Europe. The newly-created role consolidates corporate communication & PR activities for 80 hotels in Germany, Austria, Switzerland, Poland and South-Eastern Europe. Martin, who will directly report to the area’s vice president, will steer corporate reputation campaigns in Central Europe and coach hotels in using PR to drive brand awareness and revenue. He will also build and strengthen relationships with international bloggers and influencers, says the company.

Martin entered the hotel industry in 2002 by completing an apprenticeship in his hometown Stralsund in Northern Germany, followed by hotel specialist trainee position in a five-star luxury hotel at Tegernsee, Munich. After working as management assistant, sales manager in-house and project manager, he joined the Carlson Rezidor Hotel Group in 2009 as marketing & PR manager at Radisson Blu Hotel in Hamburg.

In 2011, he became an executive assistant to the Central Europe area vice president. In 2014, Martin took over marketing activities for Park Inn by Radisson, supporting the strategic development of the company’s renewed midscale brand across all Central European countries. In his spare time Martin likes to travel, mostly on sea.