Small is popular
A well thought-out project in a good location should have no problems in terms of commercialisation. The retail areas of all the Dekada centres in operation are now almost 100 pct leased. The project in Brodnica, which is nearing completion and should be opened in the second half of the year, is also fully leased. Over half of the retail area of Dekada Malbork, which is currently being prepared for the construction phase, is now leased. The leasing of small shopping centres takes from around 12 to 24 months and always starts with the choice of the main grocery operator, whose area is usually predominant and generates most of the traffic (along with the drugstore).
Dekada Realty is a developer that not only builds its centres but also manages them. The experience, involvement and hard work of the managers of our facilities has resulted in the continuous growth of the turnover of both our tenants and the footfall in the Dekada shopping centres – at an average of a dozen or so per cent per year. Our centre in Kraków holds the record in this regard, as its financial results improved by more than 40 pct over 2013. And it was the popularity of Skierniewice Dekada that proved to be the decisive factor in our decision to extend the facility. According to a survey carried out for us by TNS OBOP in October 2013, 77 pct of the town’s residents want the centre and its offer to be extended to popular fashion brands, which confirms the strong investment potential of this shopping centre.
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