POLAND Grupa Muszkieterów is planning to open 36 shops under the Intermarché and Bricomarché brands in 2016, earmarking PLN 195 mln for the purpose.
The company is also planning to modernise its chain of supermarkets and adapt them to its new concept. Meanwhile, its DIY markets will be opened under a new format extending the sales area up to 5,300 sqm. “Grupa Muszkieterów, which comprises the owners of Intermarché grocery supermarkets and the Bricomarché DIY stores, had a turnover in excess of PLN 5.8 bln in 2015 and invested almost PLN 160 mln. At the end of 2015 the Grupa Muszkieterów network included 350 stores in Poland, 30 more than in 2014. The group also increased its workforce by app. 1,000 people over this period. The results for entire last year confirm the stable position of the group on the Polish market and our development plans also reflect our healthy condition,” commented Patrick Renault, the president of the board of Grupa Muszkieterów in Poland. The Intermarché grocery chain currently comprises 230 outlets in Poland, with the number to grow to 243 at the end of 2016. The company, which so far has been mostly present in smaller towns, is planning openings in larger cities, such as Wrocław and Katowice. It is also looking for locations and business partners in Warsaw. The shops belonging to the grocery division of Grupa Muszkieterów will be modernised. All of its outlets will be converted into the new format over the next two years. The first outlet with the new image is waiting to be opened in Śrem. The company is also testing out the Drive system, which is a response to online retail trade. In eight Polish cities (including Śrem, Środa Wielkopolska and Poznań) customers can pick up purchases made online at a special collection point, where they are then packed into their cars. “The Intermarché grocery chain had a turnover of PLN 4.4 bln in 2015, which was an increase of almost 3 pct compared to 2014. This growth was generated in spite of adverse economic conditions in the form of deflation and an aggressive price war. Intermarché has been gradually extending its share in the supermarket market, which amounted to 19 pct at the end of 2015. The Drive project as well as the new shop concepts had very good results and have been welcomed by customers. We are planning to use our experience from the Intermarché projects that have been tested all over Poland in order to adjust our offer to customers’ requirements even better,” explained Tomasz Walkowiak, a member of the board of Intermarché’s retail directorate.
There are currently 126 Bricomarché DIY supermarkets on the Polish market. The growth of the chain involves the launch of another 21 stores by the end of 2016. Five shops under this brand have been opened since the beginning of the year. Another four will operate in locations taken over from the Nomi chain. The owner of the Bricomarché chain is also planning to extend the sales area of its supermarkets to 5,300 sqm (this currently ranges from 1,000 to 2,500 sqm). This will make it possible to set up two zones: construction and DIY as well as decorations and gardening. Bricomarché is currently the fourth largest chain of home and garden DIY supermarkets in Poland in terms of market share. “In 2015 we had a turnover of PLN 1.46 bln, which constitutes a growth of 26 pct compared to 2014. The footfall in our facilities also increased by 22 pct. The results generated by Bricomarché are very pleasing for us. We will be making every effort in order to maintain the current dynamics of the chain’s development in Poland and I believe that we will manage to achieve that,” said Marian Słomniak, a proxy of the management board at Bricomarché.
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