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Orbis set for eight new markets

Aneta Cichla 12 September 2017

Aneta Cichla

Deputy editor in chief, journalist

+48 22 356 25 15

Aneta is passionate about the retail real estate market and everything associated with it. She has worked in the editorial department of ‘Eurobuild CEE’ for seven years. Prior to this she was employed as a journalist for the Retailnet.pl portal and for Shopping Center Poland magazine. In her free time she enjoys reading books, walking the dog and working out at the gym. She also loves watching martial arts fights.

CEE REGION Orbis is planning to open eight hotels over the next few months. The company has also signed a total of 40 contracts for the management or franchising of its hotels. The company has also employed Frank Reul, who will now be responsible for the development of the Orbis group.
The new hotels are to be located in Romania (Mercure Sighișoara Binderbubi, Ibis Styles Arad, Mercure Bucharest Unirii), Serbia (Mercure Belgrade Excelsior), Bosnia-Herzegovina (Novotel Sarajevo, MGallery by Sofitel Tarcin Forest Resort & Spa), Macedonia (Mercure Tetovo) and Hungary (Ibis Styles Budapest Airport). The majority of the hotels for which management or franchise contracts have been signed are to be opened in 2018–2019 under the MGallery, Mercure and Ibis Styles brands. “Eastern Europe is a large market characterised by high increases of GDP, which generates strong and ever growing demand for hotel services in the business and tourist segments. On the other hand, we can clearly see that developers and investment funds that have not been involved in enterprises related to the hotel sector appreciate the currently growth in the profitability of this sector across Eastern Europe. We want to speed up our development in line with our asset-light model and extend the presence of the Accor Hotels brands in the region and on new emerging markets, including in Serbia, Croatia, Romania, Slovenia and Bulgaria. Because of this we are reorganising our development team in the region in order to achieve our goals,” explains Gilles Clavie, the CEO of Orbis. Frank Reul will manage development activities of the Orbis group under the asset-light model (franchise and management contracts) in Eastern Europe and will be reporting to the management of Orbis. Since 2014 he has enjoyed exceptionally good results as regional director of the Orbis group in Romania, Bulgaria and Macedonia, where he also supervised activities and development projects, including in the Balkans and Croatia.

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