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Three stars on the rise

Anna Pakulniewicz 29 September 2017

Anna Pakulniewicz


+48 22 356 25 07

Ania covers the Baltic states’ real estate markets, architecture and urban planning in Warsaw as well as interior design. She is also the co-founder of Eurobuild TV. Among others, she has been employed by TVN CNBC, PAP Insider, WBJ (The Observer), Poland Monthly and IMM. She graduated from the Warsaw School of Economics, majoring in international relations. She has also completed postgraduate studies in macroeconomic analysis. In addition to this, she studied Lithuanian philology

POLAND As a year-round destination, Poland’s tourism market is not only showing a positive development, but the country is also enjoys growing importance as a MICE destination, according to the ‘Overview of the Hotel Market Poland & Key Cities Overview of the Hotel Market Poland & Key Cities August 2017’ report by Christie & Co.

Poland’s hotel market has shown continuous growth with extensive investment in this sector. The number of accommodation facilities in Poland picked up significantly in 2012 when the Euro 2012 football championships were co-hosted by Poland and Ukraine in the summer. The increase from 9,483 facilities in 2012 to 10,509 in 2016 represented a compound annual growth rate in stock of 2.6 pct – app. 11 pct in total over the period. An even more significant change took place in the number of hotels. In ten years the number of hotels almost doubled, but after the peak in 2012 the number of hotels grew from 2,014 in 2012 to 2,463 in 2016, constituting a change of around 22 pct (CAGR 5.2 pct).

Over the past five years, it has become evident that the three-star segment, with a total of 1,202 hotels and a market share of 49 pct in 2016, represents the majority of the hotel market supply. There are more than 108,000 beds in the segment, representing around 43 pct of the 253,291 total accommodation bed places.

Five-star hotels compose the minority of the entire hotel stock, with only 61 hotels nationwide. The upper mid-range segments are continuing to grow, while one-star establishments have recorded ongoing declines at an average of -3.4 pct annually in terms of facilities. Three-star hotels have had an annual growth rate of 7.2 pct and four-star establishments are growing by as much as 12.4 pct. An additional 107 hotels remain without categorisation.

The growth in hotel demand was affected by the worldwide financial and economic crisis in 2008. However, the number of arrivals and overnights recovered quickly and in 2010 pre-crisis levels had been exceeded.

Between 2012 and 2016 inclusive, the number of tourism arrivals in hotels increased by 46 pct, reaching app. 19.6 mln – a CAGR of 9.9 pct. The number of overnight stays in hotels rose from 24.9 mln in 2012 to 37.2 mln in 2016 by 10.6 pct per year. The average length of stays in 2016 was about 1.9 days in hotels.

Poland is generally a year-round destination. Over the last 5 years, app. 20 pct of all overnight stays were generated by foreign visitors. The main international source markets include Germany, the UK, Ukraine, the US and Italy.

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