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Three MGalleries for Poland?

Anna Pakulniewicz 10 October 2017

Anna Pakulniewicz


+48 22 356 25 07

Ania covers the Baltic states’ real estate markets, architecture and urban planning in Warsaw as well as interior design. She is also the co-founder of Eurobuild TV. Among others, she has been employed by TVN CNBC, PAP Insider, WBJ (The Observer), Poland Monthly and IMM. She graduated from the Warsaw School of Economics, majoring in international relations. She has also completed postgraduate studies in macroeconomic analysis. In addition to this, she studied Lithuanian philology

Three MGalleries for Poland?
Yohan Amiot, director brand management, MGallery by Sofitel, AccorHotels
CEE During the corner stone ceremony for The Bridge MGallery by Sofitel hotel in Wrocław, which is to be the first hotel of the brand in Poland, we sat down with Yohan Amiot, the director responsible for the MGallery brand, to talk about its introduction to Poland and its further development in the CEE region.

Anna Pakulniewicz, Eurobuild CEE: Why did you decide that the first Polish hotel of your brand should be in Wrocław?

Yohan Amiot, director brand management, MGallery by Sofitel, AccorHotels: We have a collection of 90 boutique hotels across the world and the idea is that each of them is different, with each one having its own name – here it’s called ‘The Bridge’. What’s important for the brand is the story telling. The Wrocław project is a perfect example of this. We have a real story here with the neighbourhood and the cathedral as well as the modernity.

Whose idea was it for there to be a hotel of your brand in Tacit Investment’s project?

The investor was looking for the right hotel brand for its development. MGallery enhances the uniqueness of the project and is part of the AccorHotels family.

The interior design by Medusa Group had been designed before you entered the project. How did you like it? Did you have to change anything?

Since the brand is a collection, all our hotels are selected. If a hotel wants to be a part of the brand, we have to approve the architecture, the design, as well as the concept and story behind it. I think this is a very nice property. It’s a mixture of modernity and heritage. The exterior is modern but fits in with the history and the neighbourhood. I also liked the interior, the bar, and the rooms. When we saw the project, we thought it was great. We didn’t feel I had to change anything. The designer had already had it in mind to create a boutique hotel in this project.

What about other projects in Poland?

I know that we’re going to have other projects in Poland for the brand. Apart from The Bridge Wrocław, we just announce a MGallery project in Jurata, near the Baltic sea. There will probably be one or two more projects, but the locations are confidential for now. We develop projects only in key cities, and not only capitals, but cities that have spirit.

So three is enough for Poland?

More or less, yes.

What about other countries in the CEE region?

We have one hotel in Prague. The building is connected to Franz Kafka, as it’s one of the places where he worked. So there the story’s based around the writer. We will open one hotel very soon near Sarajevo in Tarčin, which is similar to a resort in the mountains with a spa in the middle of a forest.

What about eastern European countries?

Ukraine – no. Russia – not yet, but we hope to have a project in St Petersburg, which would be a perfect city for our brand. But we want to have one in Moscow too. We also have one hotel in Hungary – and that it for Eastern Europe.

And no more in the planning stage?

Actually, we do have more plans in this part of Europe, but nothing has been signed yet. This part of Europe has a lot of nice, beautiful cities such as Wrocław, Warsaw, Prague, and there are a lot of nice boutique hotels that could join the MGallery collection.

Who represents the direct competition for the brand?

Our direct competitors are the boutique collections of the main groups, with the main one being Autograph Collection by Marriott, and the next largest being the Design Hotels chain.

photo: Tarčin Forest Resort and Spa Sarajevo MGallery

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