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Internet retail still growing

06 November 2017

POLAND The average online Polish shopper is less than 50 years old (88 pct), with higher education (77 pct) and live in a city (74 pct) according to the ‘E-commerce in Poland 2017. Gemius for e-Commerce Poland’ report.

Women (53 pct) shop online more than men. More people between the age of 25 and 43 shopped online (29 pct as opposed to 26 pct in 2016) while residents of smaller towns were also more eager to shop online (44 pct compared to 40 pct in 2016). Those with a secondary education were proportionally more than in the previous year, while 51 pct of online consumers claim that their economic circumstances have been improving (compared to 46 pct a year earlier). “This year’s report is no surprise – the internet is a natural environment for young people; it is where they communicate and shop. Young people like to be able to choose how their goods are delivered and are very much concerned by the speed and timeliness of logistic services offered as well as the technology,” says Katarzyna Binert, from Gemius.

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