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Surely not just in Sweden

30 November 2017

Surely not just in Sweden
The Esplanade in Stockholm is one of the first hotels of the Sure brand
POLAND Sure Hotel, a brand owned by Best Western Hotels & Resorts, is debut in Poland.

The first European hotel outside Sweden of the Sure Hotel brand will be opened at ul. Padarewskiego 1 in Poznań. “We hope the debut of the brand in Poland will pique travellers’ interest. We are glad that we are developing the chain for various segments and we are making every effort possible to meet our investors’ and guests’ needs,” said Saija Kekkonen, the managing director of Best Western for Finland, the Baltic States, Poland and Russia. The brand was first introduced on the US market at the end of 2016 and the chain plans to open 100 hotels in the near future. The first European hotels were the Hotel Esplanade in Stockholm, the Frimurarehotellet in Kalmar, the Tylebäck Hotell & Konferens in Halmstad, the Hotell Roslagen in Norrtälje, the Motell Lagan in Ljungby, the Hotel Statt in Hässeholm, the Hotell Hovs Hallar in Bjärehalvön and the Hotel Savoy in Karlstad.


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