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Consumer ratings important for estores

05 January 2018

POLAND Around 50 pct of consumers judge the credibility of online stores on customer ratings, claims Gemius in its ‘E-commerce in Poland 2017’.

Other factors influencing the opinions of the users surveyed were the option to pay on delivery (31 pct of those surveyed) and clear information on returns and complaints (29 pct of those surveyed). Foor 20 pct of customers the clear presentation of products was important, while a further 20 pct selected stationary collection points as the most important factor.

Men (55 pct) found the opinions of other internet users more important than did women (46 pct). While clear information about returns and complaints (32 pct) and the presentation (23 pct) is more important for women. Customer opinions about the store are most important for those aged between 35-49 (59 pct of the respondents), while the youngest e-consumers between ( aged between 15–24) pay more attention to the graphic design of the store (16 pct). The survey was conducted between April 7th-14th 2017 on a repesentative group of 1,500 internet users over the age of 15.


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