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Modern look for Aldi

Aneta Cichla 13 February 2018

Aneta Cichla

Deputy editor in chief, journalist

+48 22 356 25 15
aneta.cichla@eurobuildcee.com

Aneta is passionate about the retail real estate market and everything associated with it. She has worked in the editorial department of ‘Eurobuild CEE’ for seven years. Prior to this she was employed as a journalist for the Retailnet.pl portal and for Shopping Center Poland magazine. In her free time she enjoys reading books, walking the dog and working out at the gym. She also loves watching martial arts fights.

Modern look for Aldi
The German discount store is to maintain its wide aisles

POLAND Aniko is a new visual concept for Aldi shops, which the company is introducing in Poland.

By mid-July 2018, all the stores of the Aldi chain will have been fitted with new interiors. The company started refurbishing its stores with its new Aniko concept in 2017, but the company only started rolling it out on a larger scale in January.

The first stores to be refurbished are in Gliwice, Łódź, Warsaw and Wrocław. The visual concept for the interior was designed for the shopping style of the Polish consumer, while retaining the international branding. The stores still have wide aisles between the shelves, but now have LED lighting, wooden furniture and a new colour scheme.

“All the visual materials that make up the display present our range in an appetising and realistic manner, while the space in the store is further enhanced by the placement of special offers. A separate regional motif was designed for the check-out area in each location,” says Agnieszka Barańska, the marketing manager at Aldi. The new format also includes the renewal of the green areas and the car park. Two spaces are now reserved for parents with children. “Our chain is also changing to meet the changes in our customers’ expectations. While maintaining the high quality of range and our attractive prices, the new visual concept will assure customer the maximum in shopping convenience. We provide our customers with a discount store in the latest sense of the word, with a strong accent on quality, modernity and attention to detail,” says Oktawian Torchała, the managing director at Aldi. Aldi is a German discount chain with 124 stores in Poland, mainly in the west and south of the country.


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