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Zalando targets further growth

Alex Hayes 01 March 2018

Alex Hayes


+48 22 356 25 20

Alexander Hayes is currently working as a journalist for Eurobuild Central & Eastern Europe magazine. Originally from the UK, he moved to Poland in 1995 and has been working in real estate for over four years. He has a BA in english literature from the University of Buckingham.

EUROPE Zalando has reported 23.4 pct increased revenues totalling EUR 4.489 bln for 2017. Revenue growth was mainly driven by a larger customer base and increased order numbers.

The customer base grew strongly from 19.9 mln in 2016 to 23.1 mln active customers at the end of 2017, adding 3.2 mln active customers over the year. The larger customer base also ordered more frequently, with the average number of orders per active customer rising to an all-time high of 3.9, up from 3.5 in 2016. Zalando recorded an adjusted EBIT of EUR 215.1 million for 2017 with a margin of 4.8 pct and a net income of EUR 101.6 mln. Capital expenditure in 2017 came to EUR 243.9 mln (excluding M&A) with investment primarily into logistics infrastructure, including increased automation and developing software in-house. Capital expenditure in 2018 is expected to be around EUR 350 mln, excluding M&A, with a similar investment focus as 2017. Zalando expects revenues by 20-25 pct in 2018, which could mean additional revenues of about EUR 1 bln. The online fashion retailer is targeting a margin of around 4-5 pct with an adjusted EBIT of EUR 220-270 mln.

Zalando Co-CEO Rubin Ritter said: “In 2017, we made significant headway and won market share in all our markets. In 2018, we will target 20-25 pct growth for the fourth consecutive year, underlining our conviction that a focus on growth and winning market share is the right path to maximising our long-term value.”

The company is to expand its range with brands such as Swarovski or Massimo Dutti. This year, Zalando plans to enter two European countries adjacent to its existing markets.

In Poland, the company has undertaken to construct a fulfillment hub in Łódz (Głuchów) as well as to increase capacity in Szczecin (Gryfino).

The company's full year results can be seen here.

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