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Carrefour goes more digital

Aneta Cichla 10 April 2018

Aneta Cichla

Deputy editor in chief, journalist

+48 22 356 25 15
aneta.cichla@eurobuildcee.com

Aneta is passionate about the retail real estate market and everything associated with it. She has worked in the editorial department of ‘Eurobuild CEE’ for seven years. Prior to this she was employed as a journalist for the Retailnet.pl portal and for Shopping Center Poland magazine. In her free time she enjoys reading books, walking the dog and working out at the gym. She also loves watching martial arts fights.

Carrefour goes more digital
Guillaume de Colonges, the CEO of Carrefour Polska
POLAND In 2018 supermarket and shopping centre owner Carrefour Polska aims to focus on the development of digital retail systems.

“2017 was a year of great technological progress at Carrefour Polska. The company created an omnichannel business model for its business in Poland, design to ensure integration and synergy between all sales channels and communication with customers. We have managed to develop a chain of traditional stores as well as the availability and attractiveness of our service on the internet,” declared Guillaume de Colonges, the CEO of Carrefour Polska, on the occasion of the publication of the company’s annual results for Poland.

In 2017 Carrefour Polska launched four projects that combine traditional and digital retail. The company has developed the Marketplace platform for external suppliers, the SąSiatki programme based on cooperation economics, the Scan & Go service (an independent scanning and mobile payment system), and the C4 Retail Lab – an incubator for start-ups. This year will see further moves in this direction. At the beginning of the year the company introduced an m-commerce service for the My Carrefour application, involving same-day delivery and orders being picked up at the Carrefour Drive point using the new Carrefour.pl shopping platform. There are also plans to gain another 50,000 customers through such activities as combining the Ceneo.pl price comparison engine with the introduction of the Scan & Go system in stores.

Another goal is to increase the number of downloads of the My Carrefour app to 3 mln in 2018 (up from 1 mln downloads at the end of 2017). A total of 16 projects have been developed by the start-up incubator, five of which are in the testing phase – such as a shopping trolley connected to the Smart Cart self-service cashier. The company also intends to cooperate with Mastercard, Visa, Google and Orange.

Carrefour Polska is not planning to open any new hypermarkets this year, but the opening of two supermarkets and 100 convenience stores is planned. The company is also in the process of modernising its stores and shopping centres. In 2018 such changes will take place in seven hypermarkets and around twenty supermarkets. Four shopping centres have already been renovated (Galeria Kalisz, Galeria Zdrój in Jastrzębie-Zdrój, Galeria Głogów and Galeria Zielone Wzgórze in Białystok), while two are imminent (the AKS shopping centre in Chorzów and Galeria Gryf in Szczecin). In 2017 Carrefour Polska increased its total leasable area by 4 pct and its footfall by 6 pct, while 180 lease agreements were extended covering an area of 23,000 sqm. In 2017 the company generated PLN 9.7 bln of gross sales revenue – 5.5 pct more than a year earlier. Last year it spent PLN 244.6 mln on investment.


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