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Polish malls 8,000 sqm bigger

Eurobuild CEE 09 May 2018
Polish malls 8,000 sqm bigger
Joanna Tomczyk, a retail analyst at JLL
POLAND Every fourth shopping centre in Poland has now undergone expansion work. According to JLL, the reason for this is the growing maturity of the Polish retail market.

Its research shows that a quarter of all the modern shopping centres in Poland (above around 5,000 sqm) have had at least one extension, Galaxy in Szczecin (+17,000 sqm) is one of the latest examples of this. Around 56,000 sqm is currently being added to such centres as Atrium Promenada, Atrium Targówek, Atrium Reduta, Galeria Solaris in Opole, Platan Zabrze and Centrum Janki. On average, a Polish shopping centre is expanded by 8,000 sqm.

“There are already 411 shopping centres with a total of ​​9.86 mln sqm in operation in Poland. The first few such centres, such as Panorama in Warsaw, Hit (now Tesco) on ul. Górczewska in Warsaw and ETC (now Zaspa) in Gdańsk, emerged in the first half of the 1990s. A total of 74 malls were opened at that time, 28 of which have since been expanded. This is a natural process, resulting from the life-cycle of the retail facility and a rapidly changing competitive environment,” explains Joanna Tomczyk, a market analyst at JLL.

“As the market matures and customer expectations evolve, some shopping centres are focusing on expansion, the introduction of new brands or enlarging the premises of their existing anchor tenants. Meanwhile, others have been moving towards expanding their food & drink and entertainment sections, positioning themselves as places for meetings and leisure – according to our data, every fourth mall is now a shopping and an entertainment centre. Each of these strategies is good as long as it has been arrived at through a thorough analysis of the requirements of the centre’s target group. The repositioning of the Klif centre and the re-leasing and the additional amenities in Blue City (both in Warsaw) or the extension of Galeria Pomorska in Bydgoszcz are just a few of the examples of such changes that have been successfully introduced,” adds Edyta Potera, the director of the retail leasing department at JLL.

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