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CCC to attract young women

Anna Pakulniewicz 06 July 2018

Anna Pakulniewicz


+48 22 356 25 07

Ania covers the Baltic states’ real estate markets, architecture and urban planning in Warsaw as well as interior design. She is also the co-founder of Eurobuild TV. Among others, she has been employed by TVN CNBC, PAP Insider, WBJ (The Observer), Poland Monthly and IMM. She graduated from the Warsaw School of Economics, majoring in international relations. She has also completed postgraduate studies in macroeconomic analysis. In addition to this, she studied Lithuanian philology

POLAND CCC and DeeZee signed a contract to enter operational and financial cooperation. Both parties assume numerous positive effects of the cooperation – DeeZee is looking forward to the support of CCC’s financial strength and scale, while CCC group is to enrich its offer for young ladies customer group.
DeeZee has been active on Polish footwear ecommerce market since 2005 and since then has become one of the most renown independent retailers in the segment. In 2017 its revenues reached the level of PLN 35 mln. The platform’s big, still growing, popularity comes from very big presence in social media (over 1,3 mln followers on Facebook and Instagram), an extensive contact network in fashion which translates to wide press coverage, and very active marketing.

„For us cooperation with DeeZee means, most of all, even better contact with the younger generation of customers (ladies between 15 and 24 years old). It will let us significantly increase the scope of offer in fashion oriented segment for this customer group and further empower our online channels.” comments Dariusz Miłek, CEO of CCC group.

DeeZee will stay active on the online fashion oriented affordable ladies’ footwear market. In the coming months, thanks to joining CCC group, it’s looking forward to exercising several synergies including widening of product range and improving cooperation terms with suppliers, in order to be able to offer the customers even more fashion products and increase the sales growth.

„Cooperation with a market leader that’s present in 22 countries, and such is CCC, for us means a chance to join the fastest growing footwear retail group in Europe. I’m sure that we can use it well. We can see numerous synergies in online segment for all the CCC group’s entities, in such fields as product sourcing, logistics and international expansion. We also count on achieving even better DeeZee brand recognition through our presence in CCC stationary store network. All those factors should effect in increasing satisfaction of our customers, which is key for both us and CCC,” comments Dominika Żak, CEO of DeeZee.

According to the contract, CCC will boost DeeZee’s capital with PLN 13 mln and in return take up over 51 proc. of shares in DeeZee’s business. At the same time the parties have agreed on further gradual increase of CCC’s stake, potentially up to 100 proc. within the next five years.

DeeZee’s revenues reached the level of PLN 35 mln in 2017, 100 proc. of it coming from Polish market, with a net loss of PLN 880,000 (unaudited data). Almost all of the revenues came from ladies’ footwear. At the end of 2017 the company employed 50 employees and cooperators. The company is based in Kraków.

Total floorspace of CCC group is currently over 625,000 sqm and counts 1150 stores, over half of them outside of Poland. Sales in 2017 exceeded PLN 4,1 bln. CCC group is currently present in 22 countries (18 offline and 14 online). As of March 2018 it employed 13,000 employees.

tags Poland CCC
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