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Even greener Tikkurila

Anna Pakulniewicz 12 July 2018

Anna Pakulniewicz

Journalist

+48 22 356 25 07
anna@eurobuildcee.com

Ania covers the Baltic states’ real estate markets, architecture and urban planning in Warsaw as well as interior design. She is also the co-founder of Eurobuild TV. Among others, she has been employed by TVN CNBC, PAP Insider, WBJ (The Observer), Poland Monthly and IMM. She graduated from the Warsaw School of Economics, majoring in international relations. She has also completed postgraduate studies in macroeconomic analysis. In addition to this, she studied Lithuanian philology

EUROPE Tikkurila has launched a new product line on the Baltic market with packaging that utilises Post Industry Recycled (PIR) plastic.

Recycled plastic reduces the need for virgin materials and lowers carbon dioxide emissions in the supply chain. The new packaging material is available for Vivacolor Green Line products in the Baltic region. The product line has been granted the Nordic Ecolabel and local allergy and asthma classifications.

The sustainable paint packaging solution is the result of a two-year development process with Emballator Lagan Plast, which supplies plastic cans and lids for Tikkurila. “We have been working together for several years on improving the sustainability of paint packaging. Using PIR plastic cuts down the material loss and waste generated from production and supply chains, considerably reducing the ecological footprint of the packaging. PIR plastic fully meets our package quality and technical standards in performance and durability, which we have confirmed through extensive internal testing,” claims Tikkurila senior sourcing manager Juha Pöllönen.

“Based on our market research over the last few years, the sustainability awareness and requirements of our customers have increased in all three Baltic countries. Our customers are paying more and more attention to the sustainability of their purchase decisions,” explains Svea Altjõe, Tikkurila’s marketing director in the Baltics.

Tikkurila aims to continue minimising the environmental impact of its operations and products, including packaging materials. One of its previous packaging innovation was a plastic bag for paint packaging introduced in Sweden and Finland. The bag requires less raw materials, energy and water for its production than traditional paint cans. After use, the package can be rolled up and disposed of as combustible waste.


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