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Suzuki turns white

Anna Pakulniewicz 09 October 2018

Anna Pakulniewicz


+48 22 356 25 07

Ania covers the Baltic states’ real estate markets, architecture and urban planning in Warsaw as well as interior design. She is also the co-founder of Eurobuild TV. Among others, she has been employed by TVN CNBC, PAP Insider, WBJ (The Observer), Poland Monthly and IMM. She graduated from the Warsaw School of Economics, majoring in international relations. She has also completed postgraduate studies in macroeconomic analysis. In addition to this, she studied Lithuanian philology

Suzuki turns white
The whiteness of the showroom is meant to appear clean, bright and spacious
POLAND Suzuki Motor Poland has introduced a new format for its motor showrooms.

The visual concept was designed by Communication Unlimited and the final design was approved locally. The design is by Maria Kowalewska. “With its colour scheme, the Suzuki showrooms are returning to the roots of the brand picking out the red elements and red accents and the ‘S’ symbol in the Suzuki logo. The whiteness creates effect of cleanliness, brightness and space where the company’s products can be displayed,” says Mikołaj Matsumoto, the marketing director at Suzuki Motor Poland. Offices within the showroom are separated by glass walls and the space is illuminated with blue LED lighting at nightl. The first Suzuki Motor Poland showroom in the new format was opened on ul. Połczyńska in Warsaw. Over the next three years the company expects to renovate all its cuth another one – in Łódź – is to be opened soon. Suzuki Motor Poland intends to change the appearance of all of its showrooms in Poland within three years.

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