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Auchan starts franchising in Poland

Eurobuild CEE 13 June 2019
Auchan starts franchising in Poland
Moje Auchan has recently opened in Warsaw's Wilanów district
POLAND Auchan has opened its first franchise store in the country. Moje Auchan at al. Wilanowska 89 in Warsaw is a local store that has an area of 450 sqm and a product range of 10,000 goods.

“This is a new chapter for our development strategy in Poland. We value the experience of our franchise partners and want to show the strength of the Auchan brand by providing them with training and business assistance. The strength of our brand is firstly our range of fresh produce and our select Auchan-branded products. Of course our franchisees can take advantage of our low-price image which we have now had in Poland for many years and we also will provide them with a high-quality service tailored to their needs so as to change the lives of our customers for the better,” says Gérard Gallet, the CEO of Auchan Retail Polska. Although Auchan is only just started launching franchising in Poland it has been using this business model in other countries for over 30 years.

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