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Ibis like a hostel

Eurobuild CEE 04 July 2019
Ibis like a hostel
The new Ibis will be a social hub connecting guests with locals
ESTONIA Ibis Tallinn Centre hotel, which has been opened in the centre of the Estonian capital, is the first hotel of this brand created in this country according to the new concept. In January 2019, Ibis introduced a new concept of its chain, which is based on social interaction and meeting guest expectations.
The transition from a standard model of operation to flexible and adaptive one involves personalised service and opening the spaces to the outside world. Everyone will be able to enter the lobby not only in order to spend the night but also to use the bar, meet new people or listen to live music. Ibis is going to make music an integral part of the guests' experience – it will be continuously played in public parts or played live by local artists (on selected days). “The new Ibis will be a social hub connecting guests with locals," explains Steven Taylor, the director of marketing for the Accor group. The changes will also concern the interior of the building and will be visible even in the lobby – instead of the standard reception guests will be greeted by members of the ‘team of Ibis smiles’ who will arrange the necessary procedures using mobile devices in a relaxed atmosphere of the lobby or bar. The Tallinn hotel comprises 190 rooms (for up to 6 people) designed by Innocad Architecture. Their interiors combine customisability, functionality and flexibility with the impression of a ‘home away from home’. According to the new concept, Charlie's Corner will appear in the hotel. It will be a bar where the menu and mood change depending on the time of day and the restaurant is open 24 hours a day seven days a week.
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