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North Face concept unveiled

Eurobuild CEE 16 August 2019
North Face concept unveiled
The North Face stores are now to be fitted out using sustainable materials
WORLD The North Face has unveiled its global retail strategy, with the opening of a new store in New York.

The brand will transform its existing locations into basecamps for exploration. The new stores are all to be fitted out with certified environmentally friendly materials including reclaimed wood, steel, granite and low VOC [volatile organic compound] paints. Changes to its European stores should Take place in the autumn.

"Our stores will continue to offer a convenient and seamless shopping experience, but it is no longer the sole mission of the store," said Mark Parker, vice president of direct to consumer at the North Face.

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