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Zdrojowa teams up with Louvre

Eurobuild CEE 18 December 2019
Zdrojowa teams up with Louvre
Kołobrzeg will soon have a Royal Tulip Sand hotel
POLAND Zdrojowa Invest & Hotels has signed an agreement with the Louvre Hotels group, which is part of Jin Jiang Group, to rebrand the four-star Sand Hotel in Kołobrzeg and Cristal Resort in Szklarska Poręba, which in 2020 are to become the Royal Tulip Sand Kołobrzeg and the Royal Tulip Cristal Residences Szklarska Poręba.

“We took the decision to sign the contract in order to strengthen Zdrojowa on the Polish hotel market and respond to challenges such as the increased local competition. This is another step in our development strategy, and follows on from our agreement with Hilton Hotels and Radisson Hotels where we work with major international hotel chains independently of our own brands,” comments Jan Wróblewski, the co-founder of Zdrojowa. Zdrojowa Invest & Hotels owns the five-star Radisson Blu in Świnoujście and is also developing the Radisson Hotel Szklarska Poręba and Radisson Resort Kołobrzeg. Zdrojowa will have five hotels with 850 rooms operating under brands owned by Jin Jiang. “We are pleased that two hotels owned by the Zdrojowa group will have a new lease of life under the Royal Tulip brand and we that we will b3e working with such a strong partner,” says Adam Konieczny, the development director at Louvre Hotels Group.

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