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App to track sell-by dates

Opr./edited AZ 13 January 2020
App to track sell-by dates
Rimi hopes to halve its food waste by 2025
BALTIC STATES Swedish retail chain Rimi, which operates in Estonia, Latvia and Lithuania, has introduced the Semafor mobile app to track the expiry date of groceries.

The app sends notifications to employees’ smartphones to remove food that reaches its sell-by date from the shelves, so they can withdraw such goods from sale. The system was trialled last summer in Lithuania and has also been rolled out to Estonia and Latvia. Rimi intends to halve its food wastage by 2025. “We were the first in the Baltic states to use an intelligent app to track the best-before dates. Uneaten and discarded food results in additional transport and energy costs, while disposing of it in landfills also emits greenhouse gases and this contributes to global warming,” says Renata Sagatauskė, the director of strategy and development at Rimi Lietuva.

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