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THE 15TH 'RETAIL VISION' RETAIL CONFERENCE

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The decreasing footfall in shopping centres is now old and dreary news. Managers and tenants are becoming increasingly convinced that the only way to respond to this trend is to improve things at home. Thus we have been hearing more about mall renovations and new store concepts. But perhaps Poles have finally grown tired of shopping centres and would now prefer to make their purchases on the high street? Is the time now ripe for street retail to come out of the shadows and attract prestigious new brands and, as a result, customers? We will put the state of the Polish retail market and the chances for its further development under the microscope at the 15th ‘Retail Vision’ Retail Conference.

program

900 - 930 REGISTRATION AND BREAKFAST

930 - 1015 The Key to the Wallet – presentation and panel

Customers are drawn into stores by the entire shopping experience they offer. But how can this be improved so that the shopper forms a deeper attachment to a brand? The decision to buy a given product is often spontaneous, with no rational justification. However, methods that influence consumers and encourage them to spend money can be identified. To what extent do modern marketing techniques improve sales results? The issues that will be discussed on this panel include: customer service – contact with polite and knowledgeable sales staff draws customers away from online shopping and is a significant factor in purchasing decisions; merchandising – underestimated in Poland, whereas specialists in this field claim that proper product placement guarantees higher sales; five senses – sensual stimuli (LED screens, digital signage, aroma-marketing) do not sell products themselves but can put the customer in a good mood and prepare them for spending more money.


Moderator:
 
http://english.eurobuildcee.com/?page=panelist&id=21#page_top
Aneta Cichla
Journalist, Eurobuild CEE

 
http://english.eurobuildcee.com/?page=panelist&id=269#page_top
Agnieszka Mosurek-Zava
Douglas Polska
 
http://english.eurobuildcee.com/?page=panelist&id=256#page_top
Wojciech Grendziński
Internet Media Services (IMS)
Presentation by:  
http://english.eurobuildcee.com/?page=panelist&id=255#page_top
Bartłomiej Juszczyk
Adweb Group
 
http://english.eurobuildcee.com/?page=panelist&id=262#page_top
Joanna Turlejska
Strefa VM

1015 - 1035 Appearances are Important – a presentation of two ‘before and after’ visions – a metamorphosis

An outlet in a shopping centre should be the retailer’s showpiece. The appearance of the store affects brand perception. Chains such as Sephora, Zara, Lancerto, Komputronik Megastore, Saturn Connect and Camel Active, which overhaul their concepts every now and then, know all about this. Thus it is important to find out more about the latest trends in mall outlet designs. What is in fashion? How to adjust the concept to the product offer and customers’ expectations? Can a good result be obtained by merely changing the furniture?


Presenation by:  
http://english.eurobuildcee.com/?page=panelist&id=257#page_top
Mateusz Laskowski
ForbisGroup PM
 
http://english.eurobuildcee.com/?page=panelist&id=291#page_top
Marcin Powierza
ForbisGroup PM
 
http://english.eurobuildcee.com/?page=panelist&id=290#page_top
Anna Sulima–Gillow
ForbisGroup PM

1035 - 1130 New Brands – New Hopes – presentation and panel

Latvians and Bulgarian can enjoy shopping in stores such as Debenhams. Poles cannot. Why? Can we ever hope to see stores of Debenhams, Banana Republic, Iceland, Superdry, Disney Store, Atmosphere or French Connection in Poland in the future? The panel will focus on the role of the master-franchisee in attracting new tenants to Poland, the choice of a suitable format and concept, the significance of teaser development, and the key issue for any brand making its debut – its familiarity in a given market.


Moderator:
 
http://english.eurobuildcee.com/?page=panelist&id=26#page_top
Beata Kokeli
Senior Director, Head of Retail, CBRE

Presentation by:  
http://english.eurobuildcee.com/?page=panelist&id=286#page_top
Herculano Rodrigues
Associate Partner – International, CACI
 
http://english.eurobuildcee.com/?page=panelist&id=287#page_top
Andrzej Krawczyk
Academy of Systems Development
 
Zuzanna Łukaszewska
FASHION HOUSE Group
 
http://english.eurobuildcee.com/?page=panelist&id=298#page_top
Elżbieta Powierza
Powierza Family Company
 
http://english.eurobuildcee.com/?page=panelist&id=296#page_top
Tomasz Wasiucionek
GPOLAND Sp z o.o.

1130 - 1200 COFFEE BREAK

1200 - 1230 Who are the Polish Institutional Investors and What do they Expect?

They are like the yeti – many people talk about them but no-one has ever seen them. Developers in Poland want to know if Polish institutional investors are interested in acquiring shopping centres. If so, what kind of malls? Is there a business opportunity here?


Moderator:
 
http://english.eurobuildcee.com/?page=panelist&id=263#page_top
Kinga Barchoń
PWC

 
http://english.eurobuildcee.com/?page=panelist&id=265#page_top
Agnieszka Jachowicz
BZ WBK Towarzystwo Funduszy Inwestycyjnych SA
 
http://english.eurobuildcee.com/?page=panelist&id=261#page_top
Wojciech Pisz
TFI PZU
 
http://english.eurobuildcee.com/?page=panelist&id=276#page_top
Robert Sztemberg
JLL

1230 - 1315 High Streets can Function Better – presentation of report, panel

The shopping centre is not the perfect location for every tenant. Some brands, particularly top-shelf ones, would prefer to open their shops on high streets. However, high streets in Poland are not very popular with tenants or customers. What is the reason for this? How can it be changed? We will discuss this with representatives of city councils, urban planners, sociologists and tenants. And as the experts claim, in the case of a high street store a well thought-out comprehensive development strategy is needed.


Moderator:
 
http://english.eurobuildcee.com/?page=panelist&id=258#page_top
Marek Noetzel
Cushman & Wakefield

 
http://english.eurobuildcee.com/?page=panelist&id=275#page_top
Witold Dudek
APA Wojciechowski Architekci
 
http://english.eurobuildcee.com/?page=panelist&id=270#page_top
Kamila Jaroszyńska
Sephora Polska
 
http://english.eurobuildcee.com/?page=panelist&id=266#page_top
Joanna Kowalska-Szymczak
Kulczyk Silverstein Properties

1315 - 1400 Nowhere to Build, so Developers become Facility Managers

As the Polish retail market continues to mature, so the number of locations where it is profitable to build shopping centres is diminishing. Developers have noted this and have been adjusting their approach accordingly. Apart from redeveloping their facilities they are now engaging in management more generally. The crop of developers transforming into retail facility managers is considerable. How will the retail market operate in the new conditions? Will the competition have a positive influence on the quality of management and the operations of the existing facilities? Who has a chance to make a mark? What challenges will the managers of malls have to face?


Moderator:
 
http://english.eurobuildcee.com/?page=panelist&id=297#page_top
Piotr Karpiński
CBRE

 
http://english.eurobuildcee.com/?page=panelist&id=288#page_top
Grzegorz Czekaj
Galeria Echo
 
http://english.eurobuildcee.com/?page=panelist&id=260#page_top
Wojciech Rogala
Victoria Management & Development
 
http://english.eurobuildcee.com/?page=panelist&id=225#page_top
Leszek Sikora
ECE Projektmanagement Polska

1400 NETWORKING LUNCH

price

EUR 184.00

TICKETS: €150 + VAT; The fee covers the conference itself, conference materials, coffee breaks and lunch. Eurobuild CEE reserves the right to make changes in the programme. The enrolment is binding.

sponsors

Gold Sponsor
ECE

Partner
Copy General2

Bronze Sponsor
Galt

PKP

Media Patrons
Galerie Handlowe magazyn

POHID

detail info

Franczyza w Polsce

Franczyza & Biznes

FashionBusiness

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