More interaction from Best Western
HotelsThe new site has a number of highly visual elements and automatically adjusts to the screen size of the users’ device, whether it is a smartphone, tablet, laptop or desktop. “We knew that we needed to demonstrate agility with our digital presence in order to continue connecting with Today's Travellers,” said David Kong, president and CEO of Best Western Hotels & Resorts. “Our team made the decision to start fresh, building a flexible new digital platform that would really resonate with our customers. We believe the new site will earn just as many if not more accolades as the last and that it will further position Best Western as an innovator as we progress through our 70th birthday year,” added David Kong. The new BestWestern.com significantly reduces the number of steps and clicks needed to complete a booking and implements smart filters to help travellers find the perfect hotel. Integration of world-class technology, such as Google's Places API for mapping and nearby attractions, leverages the very best the web has to offer. Additionally, modifying travel plans or cancelling online is now easier than ever. "Over the last thirteen months, Best Western has worked diligently to revitalize our customer serving technology," said Greg Adams, Best Western Hotels and Resorts' chief digital officer. The launch of Best Western’s new brand website is part of an overall strategic investment into technology, one that is laying a solid yet flexible foundation for future enhancements. Additional recent deliveries include more than 2,000 new individual property websites - one for every hotel in North America. A new mobile website and new apps have also been introduced; increasing revenue delivery three fold from mobile devices. Each of these channels aims to bring consumer-driven features to the forefront, with dynamic search functions and components such as an engaging interactive map, which highlights nearby attractions and points of interest. The Polish branch of the Best Western chain expects to implement the new website next year.
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