POLAND The first Ikea Pick-up Point in Poland has been opened in the Turawa Park shopping centre in Opole. Local residents can now order their furniture online or by phone and pick up their orders from the shopping centre.
“We are introducing this system to the Polish market as part of our multi-channel sales strategy to combine offline and online activities,” explains Monika Zielińska, the deputy head of multi-channel sales in Poland, Ikea. “We would like to know what our customers’ expectations exactly are and adapt the further development of the point to those expectations,” she adds. The furniture will be transported to the Ikea Pick-up Point in Opole from the Ikea shop in Wrocław. The location of the point of Turawa Park will make the shopping experience easier for the residents of Opole and the whole region, as they previously had to do their shopping in the stores in Wrocław or Katowice. “The first Ikea Pick-up Point in Poland is our response to the dramatic growth of e-commerce in Poland,” comments Agnieszka Pyzanowicz-Francke, the director of Turawa Park. “Our centre is one of the leading shopping centres in the south of Poland that offers the collection of goods ordered online. Currently, many of our shops provide customers with the option of picking up goods ordered online. More than a third of the tenants offer click & collect services. Ikea has now enhanced Turawa Park and placed greater emphasis on its role in the region,” she adds. Deliveries and collections take place every day during the centre’s opening hours. Turawa Park, which is owned by a fund managed by British investment company Standard Life Investment, is situated near the Opole ring road and comprises around 70 shops and restaurants over an area of 36,000 sqm and also has 1,400 parking spaces. The key tenants are Carrefour, Praktiker, Reserved, Mohito, Sinsay, Media Expert, Smyk, Calypso Fitness Club, C&A, Martes Sport, KiK, CCC, Super-Pharm, Takko Fashion, Deichmann, Carry, Szachownica, Rossmann, Sephora and Empik. BNP Paribas Real Estate Poland is the manager and commercial agent for the building.