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Technology to revolutionise retail and warehouse

Eurobuild CEE 23 May 2018

WORLD Demographic, technological and legal changes as well as transport and mobility are the five key factors that will shape the retail and warehouse market growth, according to Cushman & Wakefield.

Reaching out to potential consumers has become much easier with modern technology Today’s consumers are demanding a better experience from shopping centre managers and owners.

“With the changing consumer lifestyle, e-commerce has seen its sales grow over a long time. Shopping centres are increasingly turning from retail-only schemes into alternative leisure destinations where you can enjoy your free time and meet up with friends, particularly in the winter. This creates new challenges for shopping centre owners who need to gradually expand their leisure and F&B services, and to invest heavily to improve footfall. The Sunday shopping ban which recently took effect in Poland will undoubtedly drive online sales and customers will seek out new leisure opportunities, focusing on sports and entertainment. That’s why I believe that the entertainment sector at shopping centres has great potential,” says Anna Oberc, associate, head of operations, retail agency at Cushman & Wakefield.

In the logistics and warehouse sector, new technology will transform how properties are managed, improving the quality and efficiency of property management. They will also lead to changes on the labour market amid a growing demand for high-skilled workers, including IT specialists and engineers.

As demography continues to change, retail stores will have to adapt their range of goods to the needs and tastes of multiple generations. Maintaining customer loyalty will be increasingly difficult given the growing social awareness and rising consumer demands. The ongoing migration to cities and expansion of e-commerce will be particularly relevant to the logistics sector. The traditional delivery chain (warehouse to store/firm) will also evolve, becoming more diverse and flexible.

“The upcoming years will definitely see an increase in both large distribution centres for e-commerce and urban logistics schemes tailored to e-commerce tenants, as well as cross-dock and post-sale service facilities,” said Joanna Sinkiewicz, partner, head of the industrial agency at Cushman & Wakefield.

It remains to be seen how national governments will address current and future challenges facing both retail and logistics. Key areas to be monitored include the following: consumer rights, tax law, labour law, environmental law, including potential road transport restrictions, as well as regulations regarding data protection and the use of cookies.


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