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Empik of the future in Silesia

Aneta Cichla 07 June 2018

Aneta Cichla

Deputy editor in chief, journalist

+48 22 356 25 15
aneta.cichla@eurobuildcee.com

Aneta is passionate about the retail real estate market and everything associated with it. She has worked in the editorial department of ‘Eurobuild CEE’ for seven years. Prior to this she was employed as a journalist for the Retailnet.pl portal and for Shopping Center Poland magazine. In her free time she enjoys reading books, walking the dog and working out at the gym. She also loves watching martial arts fights.

Empik of the future in Silesia
Empik Future Store is the latest concept of the multimedia brand
POLAND The Empik store in Silesia City Center in Katowice is to be refurbished and rebranded as an Empik Future Store – the latest concept of the multimedia brand.
The new store will have an area almost 1,000 sqm. The mezzanine will be removed and new furniture added as well as a product presentation and clear navigation system. An interactive multimedia device will be made available that functions as a personal advisor to the client. This virtual bookseller searches for the products and then displays a map with directions on how to get to them. It will also give advice on which products to buy as gifts. Orders can be placed on the device immediately for goods that are not on the shelf at a given moment, with free delivery to a selected store. Large screens are to be installed in the middle of the store providing news from the worlds of culture and entertainment.

The renovations are to be carried out in several stages, with official opening of the new format store to take place at the end of October. The store will be completely closed only from May 28th through to June 3rd.

Silesia City Center comprises 260 stores, a multiplex cinema and a fitness club over an area of 86,000 sqm. The owners of the mall are ECE, Allianz and an Asian joint-venture partner. In 2013 the consortium bought the centre from Immofinanz Group for EUR 412 mln.

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