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Sephora now offers free engravings and makeovers

Aneta Cichla 08 June 2018

Aneta Cichla

Deputy editor in chief, journalist

+48 22 356 25 15
aneta.cichla@eurobuildcee.com

Aneta is passionate about the retail real estate market and everything associated with it. She has worked in the editorial department of ‘Eurobuild CEE’ for seven years. Prior to this she was employed as a journalist for the Retailnet.pl portal and for Shopping Center Poland magazine. In her free time she enjoys reading books, walking the dog and working out at the gym. She also loves watching martial arts fights.

Sephora now offers free engravings and makeovers
The new format Sephora store has 400 sqm
POLAND Sephora has introduced a new format to its perfumery in the Galeria Mokotów shopping centre in Warsaw.

The centre of the 400 store is now dominated by the Beauty Hub zone and there is also a service area called the Sephora Make Up Bar, which offers free 15-minute makeovers without requiring a reservation. There is also a Benefit Brow Bar for eyebrow sculpting and the store also offers beauty consultations. It is also soon to offer a new service for the personalisation of products bought as presents including the free engraving of bottles. “The new concept for the Sephora perfumery was created after surveying our younger consumers. Our clients love new products as well as experimenting with new looks and gadgets, which is why Sephora’s new concept with its Beauty Hub is a place where customers can get to know the world of beauty and this will win the hearts of those who come to our perfumeries,” says Katarzyna Bielecka, the managing director of Sephora Polska. Sephora debuted on the Polish market in 1999 and now has 94 perfumeries across Poland.


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