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Developers embrace VR

Tomasz Cudowski 11 June 2018

Tomasz Cudowski


+48 22 356 25 26

Tomek graduated from the faculty of modern languages at the Adam Mickiewicz University in Poznań, where he also started his journalist career in the late 1980s. He has worked in the real estate press since 2005, covering the residential market for ‘Eurobuild CEE’ magazine as well as the new technologies and property management sectors. Sometimes he can be heard on Polish Radio 2, where he reviews the press on the morning programme. At other times he can be seen in the Bieszczady or Beskid Niski mountains, where he enjoys rambling with no fixed purpose or destination in mind.

Developers embrace VR
VR is ever more often being used to help customers visualise a project
POLAND Increasing numbers of residential developers are using virtual and augmented reality as a sales tool.

Polnord is using a the Touch app developed by Yslab that allows a buyer to view their future turnkey-finished apartment using a 3D headset. “We’ve introduced touch screens with the 3D app and an augmented reality program to our sales offices in Gdańsk (for the Fotoplastykon and Studio Morena projects) and in Ząbki near Warsaw (for the Neptun development). It is much easier for our clients to visualise the surrounding space and choose an apartment using such technology,” says Wioletta Kleniewska, the sales and marketing director at Polnord. The Yslab's system includes an interactive 3D apartment search engine, an access map and a customer service office that allows buyers to monitor how construction work is progressing, as well as check payments and report defects. “Investors are eager to embrace innovation because it can drive increased sales volumes and help optimise project costs,” claims us Rafał Gaj, the CEO of Yslab.

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