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Miasto Wilanów to serve as a model

Anna Pakulniewicz 04 October 2018

Anna Pakulniewicz


+48 22 356 25 07

Ania covers the Baltic states’ real estate markets, architecture and urban planning in Warsaw as well as interior design. She is also the co-founder of Eurobuild TV. Among others, she has been employed by TVN CNBC, PAP Insider, WBJ (The Observer), Poland Monthly and IMM. She graduated from the Warsaw School of Economics, majoring in international relations. She has also completed postgraduate studies in macroeconomic analysis. In addition to this, she studied Lithuanian philology

POLAND With around 460 commercial and service units, a population of 37,500, the third highest purchasing power in Warsaw, Miasteczko Wilanów stands ready to attract more retail business. According to JLL’s latest report the district is a perfect illustration of all the city’s latest retail trends.
Wilanów is one of the Warsaw's fastest growing districts. According to GUS, the housing stock in Wilanów is growing by 1,000-2,000 apartments each year. Furthermore, over the last decade, the district’s population has increased by at a record 225 pct, and by the end of 2017, stood at 37,511 residents. At the same time, people living in Wilanów have the third highest purchasing power in Warsaw, after the City Centre and Mokotów, (EUR 12,841 per person per year).

Along with the increase in population, the need for retail and services has also increased. This is exemplified by Wilanów. Currently, the district’s retail services comprises smaller convenience-type centres, retail parks, as well as stores on the ground floors of both residential and office buildings.

“The current shopping, residential and planning trends can best be seen in Miasteczko Wilanów, which has been under development since 2002. This part of the district is one of the few residential complexes in Poland that is based on a coherent urban vision- a ‘masterplan’. It was planned as a self-sufficient area with different amenities, and based on the idea of a city within a city. In practice, this means that Miasteczko Wilanów is meant to serve its residents in a comprehensive way so that they did not have to make any unnecessary journeys,” explains Jan Jakub Zombirt, an associate director of strategic consulting at JLL.

In Miasteczko Wilanów, the role of a centreis currently filled by the Royal Wilanów mixed-use project. The project is mainly office space although there are stores and other services as well as recreational space.

“In Miasteczko Wilanów, the ground floors of residential buildings currently provide 459 commercial units with a total area estimated at around 37,000 sqm. Around 30 pct of these premises are service units such as beauty salons, hairdressers, language schools, and travel agencies. Cafés and restaurants account for 13 pct of these establishments, followed by grocery stores with an 11 pct share. Interestingly, the mix of tenants, occupying the ground floors of residential buildings, was not pre-planned but was rather a result of the supply and demand on the market,” explains Joanna Tomczyk, a research analyst, JLL.

Although the current range of tenants in Miasteczko Wilanów has developed organically, it does meet the needs of the local community. The range of stores is extensive and the town can serve as a model for other residential areas. However, residents still face certain challenges.

“Miasteczko Wilanów is struggling with a shortage of places in its kindergartens and schools, as well as with congestion on narrow residential streets during the rush hour, and a lack of places to park. However, there is good news on the horizon with plans for the construction of a tram line. Its opening is scheduled for 2021. Such strategic decisions bode well for the development of the district and is good news for residents. Let's hope that this type of forward thinking will also apply to other residential areas in Poland, where rapid population growth does not always go hand-in-hand with infrastructure development or an expansion of the range of retail and services,” says Jan Jakub Zombirt.

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