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Two more brands for Best Western

Eurobuild CEE 17 October 2018
WORLD The Best Western Hotels & Resorts chain has introduced two new boutique brands, Sadie Hotel and Aiden Hotel.

“We’re thrilled to be the first in the industry to launch a pair of boutique brands – Sadie Hotel for the upscale segments and Aiden Hotel for the upper midscale segment. Both Sadie Hotel and Aiden Hotel present the opportunity for independent hoteliers or developers with branded hotels to reposition their property in a unique way, taking advantage of our cost-effective, turnkey and customized design and renovation program. A dedicated onboarding team will ensure these repositioned hotels are quickly integrated with Best Western’s powerful revenue engines intended to drive a fast ramp up in business. A marketing and PR playbook for each hotel will drive social media visibility and buzz.” said David Kong, the president and CEO of Best Western Hotels & Resorts. With the launch of Sadie Hotel and Aiden Hotel, today’s Best Western portfolio now includes 13 brands, continuing the evolution begun by the company’s USD 2 billion brand refresh.

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