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Żabka still growing fast

Eurobuild CEE 02 January 2020
Żabka still growing fast
Żabka has a network of over 4000 franchisees
POLAND Grocery chain Żabka now numbers over 6,000 stores having opened its 600th Warsaw outlet on ul. Prymasa Tysiąclecia over 85 sqm in the service section of the Bliska Wola Tower office building.

“In 2019 we opened 650 new stores and modernised around 1,600. We are not only developing in cities but also in towns of under 50,000 people. This year we opened stores in 36 towns wher we previously had no stores. We have stores in convenient locations in a number of different formats. Because of the development of our chain we have more than 6,000 units around the country we are close to customers,” says Tomasz Suchański, the CEO of Żabka Polska. “We currently work with over 4,200 franchisees and this year we signed 40 pct more contracts. This undoubtedly resulted from a number of projects to improve the management of our stores and our introduction of modern technology,” says Adam Manikowski, a deputy CEO of Żabka Polska. In 2019 Żabka invested in a mobile app for franchisees to allow stores to be managed remotely. Over 90 pct of franchisees use it every day. The company has also invested in setting up a franchisee support centre. In 2020, Żabka intends to further increase the number of its stores, open its sixth logistics centre and introduce a number of new technological systems.

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