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Digi-feely future

Opr./edited AZ 16 March 2020
Digi-feely future
WORLD The global market for AI-based human emotion recognition systems is set to grow each year by 32.3 pct over the next four years, according to Deloitte in its ‘Tech Trends 2020’ report.
“Digital experience, analytics, cognitive technology and blockchain – these are among the systems that will determine the future of companies. We expect such innovative systems to take root across the business world over the next few years. Artificial intelligence will not only be able to recognise patterns but also interpret their significance, which will allow companies to operate more effectively. We also expect further development in quantum technology, which will start to find applications in solving complex issues and will no longer be just a distant dream,” explains Sławomir Lubak, the ​​strategy, technological integration and TMT leader at Deloitte in Warsaw. According to Deloitte, the average IT department currently spends 56 pct of its budget on business maintenance and only 18 pct on innovation.
Therefore, IT and financial managers will increasingly have to work together over the next few years to develop a flexible approach for investing in innovation. Deloitte also predicts that ’affective computing’, which recognises emotional states, will gain traction. Over the next two years, an increasing number of companies should invest in such HCD (human centred design) systems to enhance their ability to understand people’s needs through improved recognition of their emotions and the context of the situation they are in, and then react accordingly. Another trend set to take off over the next couple of years, according to Deloitte, will be the use of so-called digital twins: virtual replicas of devices or systems. “Digital twins can increase production efficiency, optimise supply chains, anticipate necessary machine maintenance and help reduce congestion. Increased access to such data enables simulations to be created that are more detailed and faster than ever. Furthermore, such object virtualisation has become accessible to both large and small organisations. In the near future, almost every company will be able to use digital twins in order to optimise their processes, make decisions based on real-time data and develop new products, services and business models,” predicts Mariusz Ustyjańczuk, the technology consulting leader at Deloitte in Warsaw.
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